The Story
"Pin Poppers"
Loosy: A loose cigarette sold individually from a pack.
Loosies™: A misspent youth. Your fix of nostalgia.
Loosies™ is less about cigarettes and more about individuality and uncompromised ideas. Loose; in the way we think, in the way we create and in the way we operate. A loosy is completely independent of the rest of its counterparts, just as our company is independent of our counterparts. Loosies is a brand satisfying our childish whims. We’re seeking to redeem a misspent youth. Our intentions are to allow you to relive a time when life was just a little bit easier, a little bit freer and a little more fun. Live in the past tense, but stay loose.
A defining thread of our products and brand to sew into mind, is the deeper message and meaning of our rendered concepts; driven carefully by the rich use of figurative mechanisms including the use of symbolism, double entendres, puns, or just simply wordplay. In tandem with our unique thoughtful expressions but yet paramount to, is our goal to appeal to people through our brand of products, aesthetically. But it is admittedly, a guilty pleasure of ours, when our audience actively and comprehensively enjoys all aspects of our brand and products; that is the messages we overtly or subtly infuse into our unique visual creations.